That was our mission back in 2010 when we invited consumers in Boulder, Colorado to try a little goodness. And that was our mission a few years later when we launched nationwide.

Our mission

All we mean is try something good. Take that one small step toward being your best. Not that there’s anything wrong with you. We’re not saying that. All we’re saying is, we can always be better. And we don’t just mean trying our snack squares. We mean all aspects of life. Because if you’re a real person, which presumably you are, you’re more of a work-in-progress than a work-of-art. We all are. But if we’re trying, one day it might just lead to greatness. Or you know, great-ish. Whatever. Still counts.

So we had an idea. Maybe our advertising should be made with real people trying new things, too.

"Try Acting"

Watch what happened when we invited people who’ve always wanted to act, to give it a try in our commercial.

"Try Acting"

Watch what happened when we invited people who’ve always wanted to act, to give it a try in our commercial.

"Try Creating a Jingle"

Sure we could have written our own jingle. But we thought, why not let regular musicians give it try.

"Know a Note"

Check out what happens when 100 people try to learn a single note on an instrument.

 

"Try Acting"

TryCreating_a_Jingle
 

"Try Creating a Jingle"

Know-a-Note
 

"Know a Note"

Womens Award

goodnessknows® won the Women's Health Supermarket Hero award! Not sure about you but we heard two words: "super" and "hero." Red cape, please.